RUN: Never Enough Time- Magazine front cover & Film poster

These are the final products for my film poster and film magazine front cover. For my poster I decided to include film reviews and the directors name at the top as this added to the aesthetics of the poster. For the font for 'RUN' I chose a distorted font which had a urban feel to it, also the style relates to an underground subway which is strongly associated with graffiti. I had to include the logo for the institution we used in the trailer (in this case film4) and the rating of the film which we decided to be 15.

For the Magazine front cover I opted to use Empire magazine, because of this I had to incorporate the magazine house style this includes the price, website and strap line all being included within the mast head. Another feature of the house style is the cross used to represent the additional content within the magazine, and the double '//' to divide each story within the magazine.

RUN: Never Enough Time- Magazine and Film poster mock- up

These are the original mock- ups for my film magazine front cover and film poster

Click the image to see them in higher resolution

RUN: Never Enough Time- Risk Assesment

Click the image to see it in higher resolution

RUN: Never Enough Time- Production Schedule and Daily Planning Sheet

Above is the schedule of filming during our allotted week, included in the picture are the days and hours of the days we filmed. There is also a corresponding key for what we filmed each day

Click the image to see it in higher resolution

Above daily planning sheet of each day of filming during our allotted week, included in the picture are the days and hours of the days we filmed and the props and items needed during each of these days.

Click the image to see it in higher resolution

RUN: Never Enough Time- Actor and Costume List

Phil Lanyon (right) and Carl Backland (left)

Andrew Evans

The costume we used was intentional in order to gain a more gangster, hip hop feel to the film, for our 2 main character we chose a baggy black hooded jumpers and for one of them a baseball cap and a bandanna to cover his face. After looking at the stereotypical graffiti writer and doing research into "urban" brands (in this case Ecko Unltd and Zoo York) we believed that the items of clothing we provided was best suited to the feel of the film that we had in mind.

RUN: Never Enough Time- Venue List

For our trailer we recorded in the following places.

Maghull Central Square

Subway (maghull)

We are going to use the underpass subway in Maghull as we feel that this location will be fitting into the scene of where the main charcter drops the spray cans. It is also used in one of the running scenes, showing how it is a normal setting or low status.

Hudson Park alleyway (Maghull)

We are going to use the side of hudson park to film the fight scene in which the two main charcters get involved in a 'scuffle'. We feel this is a good location to use as it seems that they are hiding away from someone, in an empty, dirty place.

Carpark Maghull Central Square

We are going to use the carpark in Maghull, for the drive by scene in which on of the main characters gets shot. We feel this is a suitable location as it is out in the open, making the shooting unexpected, and had enough space for the car to escape.

Renshaw Street Liverpool/ Quiggins

This is where one of the main scenes happens in the film which is the drug deal. This changes the concept of the film from graffiti to the dark side of which drugs are involved. We used this location as when we are going to film it, it is going to be dark and we used the busy scenery to get a genuine effect. Here we also filmed inside the store Quiggins. We got permission to film as long as we were very quick. There will be alot of graffiti to film as we have checked it out before hand.

Red Lion Bridge (Maghull)

The Red Lion bridge is where the walking scene of the two main charcters are introduced together. We have chosen this location becuase the persepctive of the camera angle that we are going to use will add the effect of them being of close friendship.

Ballswood Bridge (Maghull)

We are going to use ballswood bridge in Maghull as we feel it will add a grungy effect to the scene. We already know that there is some graffiti under the motorway bridge from visiting the locations before filming.

Run: Never Enough Time- Props for Filming

We used a number of props in our film, to add a specific effect to the scene. Here are the main props:

Spray can & Deodrant can:

We will use this in a number of scenes. In total we will use 2 empty cans. For the spraying scenes, we will use a deodrant can, to give the effect that he was actually vandilising a wall. When in fact, there will be no premanent graffiti made. To make sure that the audience were fooled, we will add the scene where the spray cans can be seen. The two actual cans that we will use are when he drops them in subway, giving the sound and visual effect of a change in the story.

Gun (Fake):

For the effect of a real gun, we will use a Playstation 2 light gun. We felt that this gun looked very realistic. This is used on the gun scene, when one of the main charcters gets shot. When we first come to the gun, we had to cut the wire off it, so that it was not clear to be a playstation gun. We will also very careful to warn pedestrians that it is only a dummy prop.

Car:

In the drive by scene, we acquired a motor vehicle to give the effect that the audience could not find out who the shooting was done by. The driver in the car has a full licence and was done with the permission from the Maghull council to use the car park, as long as we were not long and loud. As the car pulls away, the car wheels spin quickly to give the effect of a quick getaway. This will be done with care.

Camera Flash:

The camera flash will only be used once in the drive by scene to give the effect of the firing made by the gun. This will be taken inside the motor vehicle as the gun was used. We feel that this prop will be very effective, as the scene will be taken in the dark which will let is stand out with the post production, adding the sound of the gun.

Flour:

We will use flour for the drug scene. This is made by wrapping the flour up in cellotape to give the effect of the drug cocaine. Although this won't be seen very much in the scene, we still felt that it was very easy to make and should be used.

Cigarette:

A cigarette will be used in one of the scenes, as it will introduce one of the main charcters. In this scene the cahracter will be seen blowing smoke into the camera. We have decided to use this prop as it gives the gang effect of smoking and drugs to the film.

Below is a montage of the props we are going to use in our trailer

RUN: Never Enough Time- Storyboard

1.
2.
3.
4.5>

This is the original storyboard for our film idea RUN, it features all camera shots that are planned to be used and music to be used and put over the clips.

Click the images to see them in higher resolution

New Film idea research: Questionnaire

To begin my research I have created a questionnaire to find what the audience feel about cinema and film magazine

My questionnaire can be found:

HERE

Music for Coursework Trailer: RUN

For the backing track to our trailer we are going to use Survival of The Fittest (instrumental) by Mobb Deep (shown below). The reason behind using this is because it fits nicely with the the dark grimey feel of the film, it also matches with the element of Hip Hop in our film trailer. Another key reason behind the choice of this song is because it is relativly quiet, this allows voice overs to be used without there being an annoying interference between the voice over and backing track and will hopefully end with a final product with a professional feel to it.

Synopsis of Our Coursework Film: RUN

RUN: There Is Never Enough Time

Genre: Action, Drama

Vincent "vinnie" Fitzpatrick aka Dephect is a graffiti artist in Liverpool, he is a part of a gang of fellow graffiti artists called "N3T", they become dominant (graffiti kings) in the underground graffiti world within Liverpool. When the intentions of the gang turn away from the art and towards money, drugs and violent crime, Vincent decides that he doesn't want to be part of the gang anymore (the determining factor for him wanting to run away is during an incident with a rival gang which leaves him seriously injured and his brother dead), however his fellow gang members aren't as enthusiastic for the idea and go after him to show him leaving the gang isn't as easy as simply running away. He remains in the graffiti culture alone and forever running.

We believe that this is a perfect synopsis for an Action Drama film. It has a consistancy of Action: the graffiti, the crime etc and Drama: The death of Vincents brother and the fall of realtionships between the gang/ crew.

Trailer For Every Oscar-Winning Movie Ever

Above is a mock of trailers for every Oscar winning movie presented by cracked.com. Although this is a mock making fun of film trailers, the dialogue and clips can give me a good insight into the order of the clips I am going to use in my coursework film trailer, and what audio should be used in my trailer. The simplicity of the video may come in useful later in my coursework project and make the process of editing easier, however I will still have to make it specific to the chosen genre of my trailer.

Analysis of Action Drama Trailer: The Sentinel

I chose to analyise this trailer as I thought it would be most suited to the genre we have chosen to base our trailer on for coursework. Also because the trailer is 2.01 minutes long, which is exactly the allocated time for our trailer.

The trailer starts by introducing the institutions and companies associated with the development of the film, it then goes into a series of quick cuts which develop the sense of mystery about the film and attract the viewer immediately. The voice over; "in the 141 years of the united states secret services there's never been a traitor" is spread over these cuts and gives a very vague insight into what will occur in the film. The following clips, the audience can assume, are the main characters in the film, the voices the characters use seem to be under their breath almost as though they don't want anyone to hear what they are saying, this again add to the mystery of the trailer. Every voice over in the trailer has something relative to it. The tempo of the trailer then slows down, it gives a key part of the story to the audience "they think you're an assassin" this may be a recurrence in many action/ drama trailer and I will have to take it into consideration when filming my trailer. After this slow tempo section follows a series of quick action filled scenes, between these the date is revealed when the film is to be released. As the trailer reaches it maximum tempo it jumps to the film title and the names of the actors and actresses of main characters, its date in this case 'Coming Soon' and the website for the film.

Through-out the trailer there is a right consistency between Action and Drama in terms of the clips of 'The Senital" shown, as this is the genre of the trailer it is very important to get right and perfect. All key concepts in the trailer such as the tempo, voice overs in comparison to relevant clips, release date, actor and actresses names and website I will have to involve in my trailer in order for it to seem professional.

Anaylsis of film trailers

Film trailers first appeared in cinema in November 1913, when Nils Grankund produced a short promotional film for the musical 'The Pleasure Seekers'. In the 1950s many trailers where created by the National Screen Service and mainly showed key scenes from the film with narrative large font appearing over them as well as a loud and powerful voice advertising the film. A key example of this type of trailer is the original Cinderella trailer from the 1950s shown below.

In the 1960s motion picture trailers changed, Textless, montage trailers emerged and quick cut editing became very popular. Today such companies as the Cimarron Group top the trailer industry producing trailers for films such as Twilight and The Fourth Kind. The trailer industry has become a independent franchise and has its own cult following.

Above is the teaser trailer for the soon to be released film Inception, the idea of a teaser trailer is to create enigmas about the film by using quick cuts and a very vague view into the characters and key events. There generally isn't any dialogue on a teaser, however there is always a prominent backing track to the trailer. The director, release date and main actors are shown in the teaser trailer. In therms of Genre theory the film Inception is shown to have a wide extension about it, where, from the trailer, the film could be labelled with different genres such as Thriller or Action and Adventure.

Analysis of Inception Marketing Campaign and Magazine Front Cover Analysis

Above are three movie posters advertising the to be released film Inception. Each of the poster share common themes: for example all three of the posters appear to have a blue screen over an original image, also all three of the posters contain some what bizarre scenarios and scenery. All three feature Leonardo Dicaprio as the main focus in the poster, this is because he plays the main character in the film. The other characters in the poster are also shown to fit with the genre of the film (they are all dressed relatively smartly, some have guns). The actual title INCEPTION on all three posters follows the same colour scheme of red. There is a beam of light on each poster, on all three very central. Finally Leonardo Dicaprio's name heads all of the posters with the tag line "your mind is the scene of the crime".

Above are some examples of intertextuality within Warner Bros movie posters, the first is a movie poster from the 1999 film The Matrix, it shares a strong resemblance to the third Inception poster on this post; both have a group of characters engulfed by buildings (a very important part of the Inception movie) and a emphasized vertical feature behind them (The Matrix poster a beam of light and Inception the road is shown as a curling wave). Below that is a comparison of an Inception posters and one from The dark Knight, both have a very strong resemblance. Potentially this is down to Auteur Theory where because both films have the same director (Christopher Nolan) both will be advertised and sold in a similar fashion. Both Heath Ledger as the Joker and Leonardo Dicaprio's back is facing the audience and are engulfed by the architecture of the city also like all the Inception posters they both have a sort of blue screen effect on the posters.

Finally these are the two film magazine front covers featuring Inception (Total Film and Empire) As most of the Inception posters both magazines have used architecture as a main feature within the film, Total Film has actually changed the font on the magazine to buildings. Although the backing to Total Film is visually better then Empire, the image of Leonardo Discaprio isn't to a high standard like Empire (the image is the same as the poster where the characters are at different angles, with a photoshoped gun). What both magazine do well is fit to the genre of the film and keep the theme of buildings and architecture strong.

Above is the Empire magazine front cover specialising in the film Public Enemies, as with all the magazine front cover there is a emphasis on the main image (it is allowed to go into the masthead). The other films that are featured within the magazine are sectioned a area to the side of the front cover almost to frame the main image. Also there is a common trend in Empire front covers of there being a large '+' at the bottom of the front covers displaying the other features and regulars in that particular issue.