Film trailers first appeared in cinema in November 1913, when Nils Grankund produced a short promotional film for the musical 'The Pleasure Seekers'. In the 1950s many trailers where created by the National Screen Service and mainly showed key scenes from the film with narrative large font appearing over them as well as a loud and powerful voice advertising the film. A key example of this type of trailer is the original Cinderella trailer from the 1950s shown below.
In the 1960s motion picture trailers changed, Textless, montage trailers emerged and quick cut editing became very popular. Today such companies as the Cimarron Group top the trailer industry producing trailers for films such as Twilight and The Fourth Kind. The trailer industry has become a independent franchise and has its own cult following.
Above is the teaser trailer for the soon to be released film Inception, the idea of a teaser trailer is to create enigmas about the film by using quick cuts and a very vague view into the characters and key events. There generally isn't any dialogue on a teaser, however there is always a prominent backing track to the trailer. The director, release date and main actors are shown in the teaser trailer. In therms of Genre theory the film Inception is shown to have a wide extension about it, where, from the trailer, the film could be labelled with different genres such as Thriller or Action and Adventure.
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